The Jesson team scored major coverage for Lufthansa in key markets across Canada.
Taking Over the Skies
Bottoms Up
Healthy Living
Technology |
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In 2011, 70 stories on the airline appeared in the Canadian media with top line coverage delivering over 38 million media impressions. The announcement of the launch of the first regularly scheduled biofuel flights received more interest in Canada than the U.S., generating 17.5 million media impressions!
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