STRATEGY FIRST

We’re the team that helps make ordinary household products category killers in Canada.

We’ve made a $30,000 bottle of scotch headline news; we've launched fashion watches, airline routes and cheese - creating millions of media impressions. We have taken the casts of two major musical productions across the U.S. border for a special event and back in time for evening curtains. We have explored completely new terrain by creating a “buzz” campaign for a major package goods company. We recently took a $15,000 client budget and developed partnerships that delivered a program valued at $80,000. And we have coordinated some of the most high profile sports announcements in Canadian sporting history.

Why have these world-class organizations turned to our people for advice?

Although we are all highly creative right-brain thinkers, we recognize that tactics must be rooted in strategy. And at the end of the day, a strong brand is critical. So healthy dollops of left-brain logic provide the focus for our creativity. For us, planning is a way of thinking, a unique way of looking at the world, whatever the challenge.

That’s why our clients come to us when they are seeking new ways to tackle their communications and public relations problems.